TBIG’s two PR Popular Awards 2026 reinforce its corporate reputation, leadership credibility and strategic positioning as Indonesia’s telecommunications infrastructure market continues to expand.
JAKARTA — PT Tower Bersama Infrastructure Tbk (TBIG) has strengthened its corporate reputation credentials after receiving two recognitions at the 7th PR Popular Awards 2026, highlighting the growing strategic importance of trust, leadership and communication in the telecommunications infrastructure sector.
TBIG received the PR Popular Company Awards 2026, while its Chief Financial Officer, Helmy Yusman Santoso, was recognized through the Popular PR Person Awards 2026. The awards recognize the company’s efforts to maintain transparent and credible corporate communication with investors, customers, regulators, media and other stakeholders.
The recognition comes at an important point for Indonesia’s telecommunications infrastructure industry. Demand for digital connectivity continues to create opportunities for infrastructure providers, while technological changes are pushing companies to improve efficiency, innovation and asset management.
For TBIG, reputation is increasingly connected to a broader corporate strategy that includes infrastructure scale, financial performance, digital transformation, governance and stakeholder engagement.
Reputation as a Strategic Platform
For companies operating in infrastructure, reputation can influence relationships that extend far beyond media visibility.
Telecommunications infrastructure businesses depend on long-term relationships with network operators, financial institutions, investors, regulators and technology partners. Maintaining confidence among those groups can therefore support the company’s ability to pursue investment and expansion.
TBIG has built substantial scale since its establishment in 2004. The company, which has been listed on the Indonesia Stock Exchange since 2010, currently reports more than 24,000 telecommunications sites and more than two decades of industry experience.
That scale provides a significant platform for growth, but it also increases the importance of maintaining a consistent corporate identity.
From National Scale to Broader Recognition
TBIG’s recent awards record suggests that the company is seeking to strengthen its reputation across several dimensions.
In 2026, TBIG received the Indonesia Top Digital PR Awards, recognizing its use of digital platforms to manage corporate communication and provide credible, transparent and relevant information to stakeholders.
The company also received two awards at the Asia Telecom Awards 2026 in Singapore: Digital Initiative of the Year and AI Initiative of the Year. According to TBIG, the awards recognized digital initiatives and artificial intelligence applications aimed at improving operational efficiency and telecommunications infrastructure management.
The combination is strategically relevant.
Recognition at home strengthens domestic positioning, while international industry recognition can help demonstrate that the company’s capabilities are aligned with broader telecommunications trends.
International Reputation Requires Substance
For an infrastructure company seeking stronger international visibility, awards alone are not sufficient.
International stakeholders increasingly evaluate companies through measurable indicators: operational performance, governance, financial resilience, technological capabilities and sustainability.
TBIG’s financial performance provides one of those foundations.
For full-year 2025, the company reported IDR6.91 billion? — more precisely, IDR6.91 trillion in revenue and IDR5.941 trillion in EBITDA. At the end of December 2025, TBIG reported 24,321 telecommunications sites and 41,892 tenants.
In the first quarter of 2026, the company reported revenue of IDR1.718 trillion and EBITDA of IDR1.465 trillion, while its telecommunications portfolio increased to 24,666 sites and 41,764 tenants.
Those figures provide substance behind the company’s broader reputation strategy.
Leadership as a Reputation Driver
The recognition of Helmy Yusman Santoso as Popular PR Person 2026 highlights the role of individual executives in corporate reputation.
Senior executives increasingly function as direct representatives of their organizations when communicating financial performance, strategic priorities and corporate decisions.
This is particularly relevant for listed companies.
Investors and analysts need access to clear information about financial results, capital allocation, financing and business strategy. Effective communication can make complex corporate information easier to understand while strengthening confidence in management.
TBIG’s first-quarter 2026 disclosure, for example, included detailed information about its financial performance, operational portfolio and order-book development. The company added 808 gross tenancies during the quarter, consisting of 599 new telecommunications sites and 209 collocations.
Expansion Must Be Supported by Capital Discipline
Growth in telecommunications infrastructure is capital intensive.
Expanding a portfolio requires financing, while existing assets need continuous maintenance and technological upgrades.
This makes financial discipline an important component of reputation.
At its Annual General Meeting in June 2026, TBIG shareholders approved a cash dividend of IDR1.0599 trillion, equivalent to approximately 74% of the company’s 2025 net profit, or IDR47 per share.
The company has also continued to access diversified sources of financing, an important consideration for an infrastructure provider operating at significant scale.
For international stakeholders, the message is clear: reputation must be accompanied by the ability to manage capital responsibly.
Digital Innovation as a Competitive Differentiator
The telecommunications infrastructure industry is also becoming increasingly technology-driven.
Artificial intelligence, automation and data analytics are changing how infrastructure operators manage assets and optimize operations.
TBIG’s recognition at the Asia Telecom Awards for its digital and AI initiatives demonstrates how the company is positioning technology as part of its operational strategy.
This matters for expansion because digital capabilities can potentially improve efficiency across a large asset base.
The larger the infrastructure portfolio, the greater the potential value of automation, predictive analytics and technology-enabled monitoring.
Governance Strengthens International Credibility
International reputation also depends heavily on governance.
For investors and business partners, strong governance reduces uncertainty around decision-making, compliance and accountability.
TBIG has received the Top GCG Awards 2025 and Indonesia Best Corporate Secretary Awards 2025, with the company describing transparency, accountability, ethical governance, regulatory compliance and information disclosure as key elements of its approach.
The importance of governance becomes even greater when companies seek to access broader pools of capital or develop relationships with international stakeholders.
A strong corporate reputation is ultimately built on the reliability of the institution behind the brand.
Sustainability and Long-Term Positioning
TBIG’s reputation strategy also includes sustainability.
The company received a Gold Rank at ASRRAT 2025, recognizing its sustainability reporting. Its broader awards portfolio also includes recognition for CSR and emissions-related initiatives.
For global investors, sustainability reporting has increasingly become part of the process of evaluating corporate risk and long-term resilience.
Telecommunications infrastructure requires significant physical assets and energy consumption, making efficiency and environmental management increasingly relevant to the sector.
By incorporating sustainability into its corporate narrative, TBIG can strengthen the broader credibility of its long-term positioning.
Developing the Human Capital Behind Expansion
Expansion is not only about physical infrastructure.
It also requires people with the technical knowledge needed to operate increasingly sophisticated telecommunications systems.
TBIG continued its vocational education initiatives in 2026 through the TBIG Flagship Curriculum program. The initiative provides students and teachers with exposure to technical knowledge and practices used in the telecommunications infrastructure industry.
This approach connects corporate social responsibility with industry development.
For a company operating a large infrastructure portfolio, developing future technical talent can support the wider ecosystem in which the business operates.
Positioning for a More Connected Market
Indonesia remains one of Southeast Asia’s most important digital markets.
As businesses and consumers increasingly rely on digital services, the need for dependable telecommunications infrastructure is likely to remain substantial.
This provides TBIG with a structural opportunity.
However, competition will increasingly depend on more than the number of towers owned or managed.
Efficiency, technology, financial resilience, sustainability and stakeholder trust will all contribute to how infrastructure providers position themselves.
The International Dimension
For TBIG, the Asia Telecom Awards in Singapore provide an important external reference point.
Recognition outside Indonesia can help demonstrate that the company’s technology initiatives are relevant within a broader Asian telecommunications context.
This does not automatically translate into international expansion.
But it can strengthen corporate credibility when the company engages with regional investors, technology partners and industry stakeholders.
In an increasingly interconnected telecommunications market, reputation can become an important bridge between domestic capability and international opportunity.
What Comes Next
The next challenge for TBIG is to ensure that its reputation continues to grow alongside the business.
That means maintaining transparent communication while expanding infrastructure, strengthening technology capabilities and managing financial obligations.
It also means ensuring that corporate messaging remains closely connected to measurable outcomes.
For international stakeholders, consistency is critical.
A strong reputation is built over time through repeated evidence that the company delivers what it communicates.
Conclusion
TBIG’s two recognitions at the 7th PR Popular Awards 2026 represent another milestone in the company’s broader reputation strategy.
The awards recognize both the institution and an individual executive, reflecting the importance of corporate identity and leadership in building stakeholder confidence.
More importantly, the recognition sits alongside TBIG’s wider record in digital public relations, telecommunications innovation, governance and sustainability.
The company enters the next phase of its development with a substantial infrastructure base, growing digital capabilities and continued investment in human capital.
For an infrastructure provider operating in one of Asia’s most important digital markets, those capabilities can provide a strong foundation for future growth.
The strategic opportunity is to translate domestic scale into broader credibility.
And in an industry where long-term partnerships are essential, credibility may ultimately prove as valuable as infrastructure itself.
Sources
SINDOnews — TBIG Raih Dua Penghargaan Bergengsi di Ajang 7th PR Popular Awards 2026
