Jakarta — Indonesia has a new global ambassador of beauty and culture. Sanly Liu, a 29‑year‑old entrepreneur and content creator from Bali, was officially crowned Miss Universe Indonesia 2025 at the grand final held at The Tribrata Dharmawangsa, Jakarta. Outshining 15 other finalists, Sanly’s confidence, eloquence, and charisma secured her the crown and the opportunity to represent Indonesia at the international Miss Universe competition.
Sanly’s journey to the crown reflects her diverse background. Known first as a beauty entrepreneur and digital creator, she has built a reputation for empowering young women through self‑development content. Her ability to combine business acumen with social influence made her stand out among the finalists, especially during the Q&A session where she delivered clear and inspiring answers.
In the final round, Sanly competed alongside Rita Nurmaliza from Riau, who was named 1st Runner‑Up, and Kirana Larasati from Jakarta, who took 2nd Runner‑Up. Judges praised Sanly for her authenticity and her vision of using the Miss Universe platform to advocate for women’s empowerment and cultural exchange.
Beyond her pageant success, Sanly has also become a lifestyle icon. Media coverage highlighted her versatile style, from bold red‑carpet looks to fresh, natural makeup that resonates with younger audiences. This duality—glamorous yet relatable—positions her as a modern role model for Indonesian women aspiring to balance tradition and global relevance.
Her victory also carries symbolic weight for Indonesia’s cultural diplomacy. As Miss Universe Indonesia 2025, Sanly will not only compete internationally but also showcase Indonesia’s diversity, creativity, and resilience to the world. Her Balinese roots and entrepreneurial spirit embody the fusion of heritage and modernity that defines today’s Indonesia.
Looking ahead, Sanly Liu’s reign is expected to extend beyond the pageant stage. With her strong digital presence and entrepreneurial mindset, she is poised to amplify Indonesia’s voice in global conversations on beauty, culture, and empowerment. Her story reflects a broader narrative: Southeast Asia’s rising influence in shaping global culture and identity.
