“In a competitive world, visibility isn’t vanity — it’s strategy.”
— GP Herry Saputro
2026 will be remembered as the year when visibility became the ultimate advantage.
As markets tighten and attention spans shrink, the race is no longer about who sells the best product, but who earns the public’s trust and recognition.
Many talented entrepreneurs will fall — not because they lack innovation, but because they remain invisible.
Meanwhile, those who dare to combine excellence with exposure — through media presence, award recognition, and published thought leadership — will rise as national icons and global voices.
From Competition to Perception
In the new economy, perception is power.
Quality alone no longer guarantees loyalty; credibility does.
Consumers today buy confidence before they buy products. They want to know who stands behind the brand — and whether that person deserves their trust.
“Reputation has become the new currency of business,” says GP Herry Saputro, founder of GP Talk and Award Magazine.
“When everything can be copied — design, content, even pricing — trust is the only thing that can’t be duplicated.”
Herry believes that every entrepreneur now competes in two markets at once: the market of products, and the market of perception.
To stand out in both, visibility is no longer optional — it’s survival.
The Visibility Triangle: Media, Awards, and Books
Herry describes a simple but powerful model for building long-term recognition — a visibility triangle that connects three key pillars: media exposure, award recognition, and book publishing.
1. Media Exposure — The Mirror of Credibility
Media coverage, he explains, acts as a validation engine.
“When the media talks about you, people listen differently,” he says. “It gives legitimacy that social media alone cannot provide.”
Being featured in credible publications or business platforms isn’t about ego — it’s about building authority capital.
“The media is a mirror,” Herry adds. “Make sure the reflection represents who you really are — with integrity and impact.”
2. Awards — The Seal of Legitimacy
An award is more than a trophy; it’s a statement.
“It’s a social certificate,” Herry says. “Proof that your achievements are recognized by an independent standard.”
He encourages entrepreneurs to actively pursue credible awards — national or international — not for validation, but for visibility.
“Every award puts you on a stage,” he explains. “And on that stage, your reputation compounds.”
3. Books — The Legacy of Thought
For Herry, writing a book is the most powerful way to elevate one’s brand.
“A book is a monument of thought,” he says. “It tells the world that you’re not just doing business — you’re shaping ideas.”
Books give depth and permanence to personal branding.
“They turn entrepreneurs into thinkers,” he continues. “And thinkers become leaders.”
Beyond Fame: From Visibility to Legacy
Herry is quick to point out that visibility without purpose is meaningless.
“Fame without value is just noise,” he says. “But when visibility meets contribution, it becomes influence.”
He reminds entrepreneurs that recognition should never replace integrity — it should amplify it.
“Don’t aim to be popular,” he advises. “Aim to be remembered — for the value you create and the stories you inspire.”
In every GP Talk session, he encourages business leaders to stop hiding behind modesty.
“Many people think showing up is arrogance,” he says. “But hiding your value when the world needs inspiration — that’s the real ego.”
Real Proof: When Recognition Changes Everything
Herry recalls stories from the many award events he has organized.
“I’ve seen small-town entrepreneurs rise to national prominence after one credible recognition,” he says.
“One award and one media feature transformed their business — and their confidence. Suddenly, they weren’t just selling products. They were inspiring people.”
These stories, he insists, are not luck.
“They are the result of visibility built on real value. The courage to be seen creates the opportunity to be trusted.”
2026: The Year to Step Forward
For Herry, 2026 marks a defining shift in entrepreneurship: from silent effort to visible leadership.
“This is the year when ordinary entrepreneurs can become icons — if they dare to step into the light,” he says.
He closes with the conviction that has shaped his entire movement:
“Don’t work hard in the shadows. The world cannot trust what it cannot see.”
“Show up not to boast, but to serve.
Because in 2026, inspiration is the highest form of promotion.”
— GP Herry Saputro
